NAB Show: Behind The Scenes

Here's a quick look behind the scenes from our NAB Show spot. First, we wrote it with Don Schaaf and Friends, then jumped into production with Vinegar Hill over the course of a few crazy days in Pittsburg. It was quite an experience and we were able to document the process a little bit.

Here is a short video from the set:

Also, here are some storyboards from pre-production with images of how they actually turned out :

Director: Andrew Gallo

Production: VsTheBrain + Vinegar Hill

Agency: Don Schaaf and Friends

Sound Design: Defacto Sound

Music: La Liberte

Wrapped: NAB Show :30 Production

We just wrapped production in Pennsylvania on a spot for The NAB Show. It was really exciting, and we got to work with our good friends over at Vinegar Hill. We shot it on the Arri Alexa and couldn't have been more pleased with the image it produced. We'll be posting some more behind the scenes stuff on here soon, but in the mean time we are hard at work finishing up the spot. 

Behind the Scenes: Kinfolk

Carissa Gallo was a key part of the team that put together the Kinfolk video. She shared a few insights into the process of creating the look and feel for the whole project. (She also took the photos)

What were you inspired by when you were thinking through the production design for the video?

When envisioning the 'feel' of this video, I couldn't get the sea out of my head. I think that stemmed from the feelings 'Kinfolk' gives me. Simple and clean and free. I worked alongside Amanda Jones and Nathan Williams to come up with the proper way to execute this feel. We wanted the video to be 'Kinfolk-y', because Kinfolk is now an adjective.

What types of details were really important to you in capturing the feel here?

The food was pretty important. Things that are pretty, yet simple and don't make people feel like 'I could never do that'. We wanted it to feel earthy and natural. The table linens, the wood details, the glow from candles in hanging jars, and the lake water framing the whole dinner were all essential in creating the feeling we wanted to invoke. But mostly, it was the people; the faces of friends gathering and enjoying food and company.

How did you find the location? What about it worked well?

Awhile ago, my friend Jenne (who is the lovely canoe-girl) had told me that her brother lives on a private lake down the street from us. Well, our original concept was really different, and as we discussed it, I remembered this lake. So we went down to scout it out, and we used her brother's canoe to do so. As we were on the canoe, I just started thinking of ways we could incorporate it, cause it was just such a fun way to get around. I came home and told Andrew about it, and that's when the wheels started turning for the concept we went with. Basically, the location was what the story ended up stemming from, which was fun. 

What was your favorite part of the process?

I loved collaborating with the people we got to work with. Nathan, Andrew, and I had lots of Skype calls up front. And then working with Amanda and her husband Cree to create the dinner party, and Jenne to use the location, and all the actors on wardrobe and stuff. They are all artists who I really admire and respect, so it was a lot of fun. It was all very collaborative.

From Sketches to Video

A few months ago we were approached by our friends at Razoo to produce a stop motion video promoting their mission-team fundraising. Here is a little peek at how we made it happen.

We started with some sketches and rough story boards:

 

Then we mocked up some illustrations.

Then we turned our ideas into paper-constructed reality.

And here is the final product.

On Set for Razoo Promo

Here are some production photos from the set of one of our recent projects. 

(Photos from Carissa Gallo and Ross Stansfield)

And here is the final product: